Artwork Guidelines

Good artwork makes great swag. This page covers which files print best, which ones need a little work, and what to do if you're not sure what you have.

The short version: send us what you have. We review every art file at no charge, even rough sketches and unfinished files, and we'll tell you exactly what it needs.

 

The best file to send

Vector vs. raster

Files that need to be recreated

Common artwork fixes

Color matching

Suncatcher stickers

Not sure what you have?

 

The best file to send

A vector file with an .ai, .eps, or .pdf extension, created in a program like Adobe Illustrator, with all text converted to outlines. Vector art scales to any size without losing quality, which is essential for printing and embroidery. If you have this, you're ready to go.

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Vector vs. raster: what's the difference?

Comparison of crisp vector artwork versus pixelated raster artwork when enlarged

Vector art is built from mathematical paths, so it stays crisp at any size. Raster images (like .jpg and .png) are built from pixels, so they get blurry and jagged when enlarged. A logo that looks fine on your website can fall apart when it's printed on a tote bag or stitched onto a cap.

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Files that need to be recreated

Image files such as .jpg, .png, and .gif are great for use online, but they usually aren't suitable for quality print production. Depending on the resolution and the product, we can sometimes still work with them, so send what you have and we'll let you know.

Files created in programs like PowerPoint, Microsoft Word, Publisher, or Paint will need to be recreated as vector art before production. If that's what you've got, don't worry. We'll review it for free and quote any recreation work upfront.

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Common artwork fixes

These are the issues we see most often, and how to avoid them:

  • Text not converted to outlines. If your fonts aren't outlined, they can shift or substitute when we open the file. In Illustrator: select your text, then Type > Create Outlines.
  • Low resolution. A logo saved small can't be scaled up cleanly. Send the largest, highest-quality version you have.
  • Screenshots or images pulled from a website. These are almost always too low-resolution for print.
  • Missing color information. If an exact brand color matters, tell us the PMS number so we can match it in production.

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Color matching

Most branded products are printed using PMS (Pantone Matching System) colors. If your brand has official PMS colors, include them with your artwork and we'll match them as closely as the product and print method allow. Not sure what your PMS colors are? Check our PMS Color Chart, or send us your artwork and we'll help you identify them.

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Suncatcher stickers

Our custom rainbow suncatcher stickers are printed on holographic film and have their own artwork specs, which differ from the guidelines on this page. You'll find them in the artwork section of the suncatcher page, or just ask and we'll walk you through it.

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Not sure what you have?

Send it anyway. We review all artwork at no charge and give you honest feedback. If your file is ready to go, we'll tell you the next steps. If it needs edits, we'll do our best to handle small fixes at no charge, and for bigger jobs we'll give you an upfront design estimate before any work begins. No surprises.

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Ready to get started?

Start a project or contact us with your artwork attached, and you'll hear back within 2 hours on business days.


Branding Ideas℠ by litchinut studios, llc — New York City, NY
Custom branded promotional products and corporate gifts since 2002. An LGBTQ+ and AAPI owned family business.

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