Branding Ideas is a New York City-based custom branded merchandise and corporate gifts company — specializing in promotional products, kitting and fulfillment, and the kind of personal service that keeps clients coming back since 2002.
We're a small company, and that's exactly the point. We help designers, artists, makers, and brands of all sizes — from scrappy startups to Fortune 500s — turn their ideas into high-quality promotional products that people actually want to keep. We know our clients by name, we care about their projects, and we build real relationships. You're not a ticket number here. Whether you call it branded swag, custom merch, or promotional products, we handle everything from custom drinkware and branded apparel to full corporate gift kits and end-to-end fulfillment — backed by a team that treats your project like it matters.
Branding Ideas grew out of Litchinut Studios, a design and branding studio we founded in New York City in 2002. The name comes from a 9th century legend: a Chinese emperor was so devoted to his consort that he had her favorite fruit—fresh litchinuts—rushed to her on horseback from the far reaches of the empire every single day. We loved that idea. Not the extravagance of it, but the dedication behind it. We built Litchinut Studios in that spirit: to bring creative products and ideas from the far reaches of the world and our own minds to the people and brands we work with.
Branding Ideas is the natural extension of that mission — a place where that same dedication gets applied to your brand, your gifts, your people.
We're an LGBTQ+ and AAPI-owned family business. We're proudly based in New York City. And more than two decades later, we're still doing what we started out to do: helping people bring their brand ideas to life, one product at a time.
There's no shortage of promotional products distributors out there. What's rare is one that treats your project like it matters — because to us, it does.
We're not a big conglomerate. We keep things personal, fun, and uncomplicated. Buying custom branded merchandise should be enjoyable, not stressful. That's why we keep our process simple, our communication fast, and our standards high.
Here's what that looks like in practice:
Getting started is simple. Here's what to expect:
Drinkware, bags and totes, branded apparel, tech accessories, eco-friendly items, journals, pens, and much more — every item customized with your logo, artwork, or message.
Full-service kitting, assembly, branded packaging, and direct-to-recipient shipping for programs of any size — 10 kits or 10,000. We handle the logistics so you don’t have to.
Custom corporate gifts for client appreciation, employee recognition, holiday gifting, and special occasions — at the right price point, packaged and presented beautifully.
Custom welcome kits that reflect your company culture — branded notebooks, drinkware, apparel, and accessories, kitted together with branded packaging and a personal touch.
Branded items for conferences, product launches, and trade show booths — chosen to stand out, fit your budget, and get used long after the event is over.
A curated selection of sustainably sourced and eco-preferred products — recycled materials, organic cotton, and responsibly made alternatives across all major categories.
"Morry worked with me to get the logo and lettering just right, and I received a handwritten note afterwards. Their customer support is amazing."
— Jane Crampton
"Sue was on it with a fast quote, guidance on how to prepare my file, and shipped it so quickly. Working with online vendors can feel impersonal — not the case with Branding Ideas."
— Jon Schafer
"This was a re-order — that tells you I think very highly of the company. Quality products at a fair price, delivered quickly."
— Bridget Bauer
"Fantastic process end to end. Quick response, great service, fast shipping, fantastic product."
— Christina Bylin